A comprehensive guide to finding the best place to buy gold online and locally. Compare dealers, understand premiums, and learn how to purchase gold coins, bars, and bullion safely.
Finding the best place to buy gold is the first and most important decision for anyone entering the precious metals market. Whether you're a first-time buyer wondering "I want to buy gold — where do I start?" or an experienced investor looking to purchase gold bullion at the lowest premium, the right dealer makes all the difference between a smart investment and an expensive mistake.
The best place to buy gold online will have transparent pricing tied to the live gold spot price, a long track record of customer satisfaction, insured shipping, and clear return policies. Below, we break down the top options for buying gold in the United States.
Online bullion dealers offer the widest selection and typically the lowest premiums over spot. Here are the most reputable options for buying gold online in the USA:
One of the largest online gold dealers in the US. APMEX offers an enormous selection of gold coins, bars, and rounds from mints worldwide. They carry everything from fractional gold to 100 oz bars. Premiums are moderate and competitive for the level of service and selection offered.
Best for: Wide selection, rare coins, established reputation
Known for competitive premiums and an easy-to-navigate website. JM Bullion is a great place to buy gold and silver for both beginners and experienced investors. They offer free shipping on orders over $199 and have a strong customer service reputation.
Best for: Low premiums, free shipping, beginner-friendly
Often has the lowest premiums among major online dealers, making it a top choice for investors focused on getting the best price to buy gold. Their "Lowest Price Guarantee" means they'll match any competitor's published price.
Best for: Lowest premiums, price-conscious buyers
The United States Mint sells American Gold Eagles, Gold Buffalos, and commemorative coins directly. Premiums are higher than secondary market dealers, but you're guaranteed authentic, brand-new coins directly from the source. This is the safest place to buy gold coins in the USA for collectors.
Best for: New-issue coins, guaranteed authenticity, collectors
Local coin shops let you inspect products in person, avoid shipping costs, and build a relationship with a knowledgeable dealer. They're the best place to buy gold if you prefer face-to-face transactions. Premiums vary widely, so compare with online prices before buying.
Best for: In-person inspection, no shipping, local relationships
Not all gold products are created equal when it comes to investment value. Here's what to consider when deciding on the best gold to buy:
| Product Type | Premium Over Spot | Liquidity | Best For |
|---|---|---|---|
| Gold Bars (1 oz+) | 2–5% | High | Maximum gold per dollar |
| American Gold Eagle | 4–7% | Very High | Most recognized US coin |
| Canadian Gold Maple Leaf | 3–6% | Very High | Highest purity (.9999) |
| Gold Rounds | 2–4% | Moderate | Lowest premium option |
| South African Krugerrand | 3–6% | Very High | Classic investment coin |
| Fractional Gold (1/10, 1/4 oz) | 7–15% | Moderate | Smaller budget entry point |
The best way to buy physical gold follows a simple process that protects your investment:
Many investors want to buy gold and silver together for portfolio diversification. The best place to buy gold and silver online is a full-service dealer that carries both metals with competitive premiums. APMEX, JM Bullion, and SD Bullion all offer extensive silver bullion alongside their gold inventory, making it easy to purchase gold and silver in a single order with combined shipping.
While this guide focuses on the best place to buy gold, it's equally important to know where to sell when the time comes. The best gold investments are ones you can liquidate easily at a fair price. BuyGoldHub pays up to 80% of the live gold spot price for gold coins, bars, bullion, and jewelry — one of the highest payout rates in the country. Whether you're building a position or ready to sell gold, understanding both sides of the market makes you a smarter investor.
BuyGoldHub pays up to 80% of live spot price. Get a free instant quote.
Calculate Your Gold's Value →